For EFT to become accepted mainstream requires a two-pronged push/pull strategy. It needs research to be accepted by health care professionals (push). Plus, consumers (EFT users) need to pull from the grassroots level. Pharmaceutical companies know very well how to create “pull.” They’ve been doing it with television advertising in the USA for years. So, without giant ad budgets, how do you create more pull for EFT? How do you make learning EFT fun? We’ll tell you one way we did it.
Have you ever heard of the idea, “amplification through simplification?” If you want to teach a person something, take it down to its simplest form. Well, that’s the idea behind the comic book, Radiant Woman. If you want to get people to read, make the topic interesting and the experience pleasurable. We wanted a way to quickly teach people about EFT in an educational and entertaining fashion. Our intention was to offer a kickstart, a primer, a sampler, a door-opener into the world of EFT and energy healing. We wanted a graphic, lively kapow!
It had to be in a format that was a quick read — 15 minutes or less. Our target audience was the general public, ages early teens to adults. What intuitively popped up for us was to convey the value of EFT creatively in a comic book format. Also, what better way to communicate a “miraculous” method than through a superhero? It’s funny, comic books are an oxymoron. Quite often they’re serious or dramatic. Many are fantasy or science fiction. They’re certainly not books. Let’s call them story booklets.
We started working on the project in November of last year. We went through the process of scripting, penciling, inking, coloring and lettering. Now, Radiant Woman is hot off the printing press. You can read Radiant Woman free online or order printed copies at www.radiantwoman.info
Oh, aren’t comic books for “dummies?” No, if you visit coffee shops around the most elite institution in Japan — Tokyo University — you’ll see tons of Manga comics. “Brainiacs” of all kinds read comics in Japan.
Comic book critic, Dr. Frederic Wertham, once said that his scientific research showed that 90 percent or more of all the kids in reform school had read comics. Comic book legend, Stan Lee, humorously replied that his research confirmed that 100 percent of kids in reform school drank milk.
Lighten up, Doc Wertham.
Check out www.radiantwoman.info